The SEO Playbook for Social Media Marketing Agencies

The SEO Playbook for Social Media Marketing Agencies

The SEO Playbook for Social Media Marketing Agencies

Learn how to sell SEO contracts and entirely outsource the SEO work

Total Read Time: 11 Minutes

Photo Credit

SEO and social media marketing are so closely intertwined that if you already have a Facebook Business Page and a website for your client, then you already have some SEO.

If you currently run a digital marketing or social media marketing agency and want to learn how to get paid for SEO contracts without having to do the SEO work (so that you’re just collecting checks), then look no further, your chariot has arrived.

Outline of The Process here:

1) The Basics of SEO
2) How to Pitch & Sell SEO Contracts
3) How to Fulfill Client SEO Work

Why is selling SEO contracts a big deal?

The great thing about selling SEO contracts is that you can massively increase your bottom line. If you’re already providing customers with social media marketing, offering SEO is very sensible investment and any business owner who wants more customers will quickly understand the importance of being found on the internet. Organic traffic from the search engines is one of the highest quality traffic sources and should be a part of any company’s marketing plan.

1) The Basics of SEO

What is SEO? Search engine optimization is the process of optimizing your website so that it can be easily found on Google, Yahoo, and Bing. This drives more users, traffic, and visitors to your website, that you can then turn into customers.

The primary focus of SEO is around content, keywords, and backlinks. Keywords are the search terms that people use to find your product or service online.

Some examples of keywords include: ‘San Diego best restaurants’ which gets 1,300 searches each month. If your client has a dog walking company in San Diego, you might target some keyword search terms like ‘dog walker in San Diego’ or ‘dog walker near me’.

There are a thousands of different ways to search for something online. In SEO, we want to be strategic and cherry pick the best keywords, the ones that a lot of people are searching for each month.

There are a number of online tools you can use to find the best keywords for your customer. The Keywords Everywhere tool is available in the Google Chrome Store and is free to use. Google Adword’s Keyword Planner tool is another great place to look up keywords.

Don’t overstress keyword research because at One Click Influence we can take care of all the SEO work for you. That being said, keyword research will come in handy when pitching to clients.

The other important element in SEO is backlinks. To keep it simple, a backlink is when a website makes a reference or mention of your website, ‘linking back’ to your website.

For example, if Forbes wrote an article about your website and ‘linked back’ to your website (as with the blue highlighted text in the image above). This, in turn, would create a ‘backlink’ (or mention) to your website.

NaturaLawn.com received a backlink from Forbes in the example image above.

Why are backlinks important?

We pointed 10 Influence Links to this website and it massively moved up many keyword positions onto the 1st page (as documented by the highlighted column above). The 11th position of Google is the 1st spot on the 2nd page. These keywords are now in reach of organic search traffic and it will continue to increase even more over time.

Having backlinks is an important part of SEO because each backlink acts like a ‘vote’ for your website. An easy way to think about SEO is that, the more backlinks, or votes, that your website has, the better candidate it is to be placed at the top of the search engines.

Not all backlinks are created equal however. Google looks down on ‘spammy websites’ and ‘backlink farms’ and a bad backlink can actually hurt your website’s rankings.

The great thing about backlinks is you really only need to ‘outdo’ your competitor. If they have backlinks from YouTube videos, YellowPages, Google My Business, Facebook, Pinterest, Twitter, then you should too.

You can also grab as many high quality backlinks as needed from One Click Influence, as we do offer Link Rentals and article postings on authority websites in all industries.

Ahrefs and SEMRush are great tools you can use to quickly find your competitor’s backlinks. They have a free version and also a paid version.

Now that you know what Keywords and Backlinks are, you can use them to create proposals and pitches for your social media marketing clients.

2) How to Pitch & Sell SEO Contracts

Creating pitches, proposals, and contracts for SEO clients is almost the same process as selling SMM, paid ads, or any other form of digital marketing.
If you don’t have any customers to sell SEO contracts to, you can make Facebook posts asking if your friends know of any good businesses in the area. Or you can make a post stating you’ll give $100 or $250 to anyone who refers you a business owner that signs a contract with you.

Think about your HOT and WARM markets. People you already know and work with, or people who want to work with you are in your HOT market.

Referrals, business introductions, and ‘friends of friends’ are your WARM market. Everyone else who doesn’t know you yet, but could use your services, is in your COLD market. It is going to be much easier to sell to your HOT and WARM market.

Start writing a list of all the people who are in your hot and warm markets that can use SEO. Once you have your list and have identified prospects, it’s time to start an outreach campaign.

Follow the Prospect Selling Sequence by taking your list and reaching out to them. The more personal you can make it, the better. Start by reaching out to your hot list and ‘catching up’. Be it by messenger, call, text, or email, work to build rapport right off the bat. Don’t pitch inboxes, make it personal.

Building rapport is huge in sales, and every touchpoint with your client gives them an impression of you and your services (along with liking bias working in your favor). Set up a time that works for both of you.

When it comes to pre-qualifying, you will want to make sure your prospect is someone who may need your services. Small companies, local business owners, and agency professionals will definitely benefit from being found online.

Here are some great ways to schedule a call or in person meeting:

“I have something exciting to speak with you about, do you have a time for a quick call?”

“How is Wednesday at 1pm PST or would Thursday at 3pm PST work better for you?”

If you already have monthly or weekly calls with clients, bring up the exciting new opportunity of being able to offer SEO to your client.
You can use any of our testimonials as proof to show your client the results of SEO.

It’s also a great idea to download a screen video capture tool to record a quick video of you looking up their best keywords and their competitor backlinks profiles. This way, you can show them how and why their competitors are doing better, and provide them a solution.

You can very quickly show them how the competitor has more backlinks, which backlinks you can ‘copy’, and provide value to your prospect by showing them ‘quick fixes’ they can make on their websites themselves.

The goal with the screen-capture video is to provide value and show how you will be able to get them results by using past proof (utilize One Click for that!) and analyzing their competitors. You can quickly build a blueprint and a road map for their SEO campaign to help make the sale.

Once you have your meeting scheduled, it’s time to propose your services. Make sure you have everything you need (a proposal and contract) to close your prospect on the day of your call or in person meeting.

Provide value by using the tools above to do some competitor analysis and show them different keywords and backlinks. When it comes to pricing SEO contracts, you can do a lot of damage with even a smaller retainer of $500-$750 per month, but definitely aim higher for $1,000-$3,000+ per month retainers as these are very normal prices for SEO work.

You can always start with a higher amount and close with them at a lower amount. The customer can always start a sort of ‘trial’ run with you, and increase the budget after 1-3 months. With a good set of backlinks like the 10 Pack of Influence Links, it’s very easy to get results for your clients in this timeframe.

Even if the client wants to trial with you at $500 per month to start, that’s $401 revenue bottom line in your pocket if you start out with just a 10 Pack of Influence Links. These 10 premium blog article backlinks are very heavily weighted and will be able to easily push keywords up the search engines.

Make your offer to the prospect and find out where they’re at mentally in the sales process. Look for ‘buyer’s questions’ from your prospect. These come up in the form of “what’s the cost?” or “how does it work?” questions. They should seem interested.

Dig for information early on so that you can pitch effectively. Start with questions like “what’s your budget?” or “how many new customers would like each month?”. This will help you gauge how quickly they want to grow, how much they’re able to spend, and which package will work best for them.

The structure for your meeting should be a discovery phase where you ask a lot of questions to see if you’re a good fit for each other and to ensure that your solution supports their needs. Once you’ve identified a good fit for your services, start to dig in deeper and find out their pain points and what results they would like to see.

From their pain points, you can determine what solution will work best for them. The goal then is to show how you can move them from their current pain (lack of customers) to a place of pleasure (plenty of customers).

Once you’ve identified why your services would be a good fit for them, it’s time to make an offer based on their exact wants and needs. You’ll be able to unearth these by asking your prospect a lot of questions, and showing them some examples of your solutions.

From a customers pain points, you can also kill objections. If they say they need to talk to their partner or it’s too much money, remind them of their pain points and that they need these services. Ask them “what would your partner say? They’d probably say yes, right?”.

If they object with “it’s too much money”, or ask you “what is the cost”, flip-the-script back on them with the response: “How much is it costing you to not be ranked on Google right now!?”. Responses like this are, not only playful and diffusing of tension, but also get them to think two things.

One: they’ll think you’re amazing at sales and even start to like you more. Two: They’ll realize you’re right. They are losing a ton of money by not being found online, and they do need your services.

Offer a solution to your client based on his or her needs. If they have a small budget, they will most likely not get your most expensive package!

Work with your client, not against them. Above is an example of a pricing table you can take with you into your meetings. You can get all of these services and more from One Click Influence (if needed!).

It is wise to give your client different options when making a sale. If you only give them one price, then the option is YES or NO. If you give multiple offers with pricing, as with the Pricing Table example above, the option is Bronze, Silver, or Gold.

Pricing tables will help increase your sales and your revenue. If the client has a small budget but still wants the $750 package from you, then give them an option to get the $750 for a discounted $500 per month (only if it will really help make the sale).

The real trick here is to lead a discount with a question, example: “Hey John, if there was any way I was able to lower the price, would you be able to move forward today” is a great way to lead a question to get the sale.

If they say “yes” then that means they just agreed to moving forward with you today if you lower the price!

This also works inversely. You can ‘sweeten the deal’ and throw some bonus items on top of their order, OR give them a variation of the gold package, at the silver pricing. Be creative, work with the client, close the deal.

Don’t be deterred if you’re unable to close the deal in that meeting. Try with all your might as if your life depended on it, to close the deal. But, in some cases, it really is just bad timing or the prospect is not a good fit for you.

By getting pre-qualified prospects (who are interested in your services) in front of you via phone or in person, it’s only a matter of time before someone takes you up on a deal. From here on out, it’s on to the easy part.

3) How to Fulfill Client SEO Work

Okay! Now that you know how to sell SEO contracts, let’s cover how to fulfill the clients SEO work and get them results. You can head over to One Click Influence to speak with an SEO Rep immediately, and to check out a wide range of SEO services that will be used to rank your customer’s site.

You can outsource all of the following work directly to us or use this guide to get started on SEO for your client.

How SEO works

To effectively rank your client, you’re going to need the right Keywords, Content, and Backlinks. If content is king, then backlinks are queen – and keywords are what make the magic happen.

There are different types of SEO, including: local, affiliate, ecommerce, national, regional, and niche focused SEO. Each requires a slightly different strategy, but the general concept remains the same.

This is why it’s highly recommended to speak with an SEO Rep over at One Click Influence to help walk you through the entire process (and also fulfill all the SEO work for you, if you wish).

You want to have unique, fresh content on your website that isn’t copied or posted anywhere else online. The more content you have, the better (remember, we want to outdo our competitors in every way) and it should be content that is rich with your main keywords that have a high monthly search volume.

You also want to have niche relevant and authority backlinks from authority websites in your industry. If you’re in the health niche, you should be receiving backlinks from health related websites. Again, we want to have equal to or more quality backlinks than our competitors.

Make sure your keywords are well spread throughout the various pages that you want to rank, on your website. You’ll also want to use them in descriptions, blurbs, and links back to your site from other websites.

How to have One Click do it for you

Now that you know how SEO works, you can order packages to start getting more customers and traffic from organic search results online.

A 10 Pack of Influence Links will get you 10 high quality backlinks embedded in 500 words of quality, niche relevant content. These articles will be placed on ten different authority websites. It’s one of the most valuable packages offered, and can do some serious damage for your client, right out the gates. Check it out here.

These niche relevant links are placed on the homepage of a network of authority blogs specifically built to boost your websites search presence online. Check out some of the results that thousands of others have seen by using our link service, here on the testimonials page.

It is always recommended that you speak with an expert to make sure your campaign is on track! We have support readily available on One Click Influence by live messenger and call appointments so that you’re never left hanging.

We also have SEO Reps ready to help look at your campaign with you, at a moments notice.

You can hire a Dedicated SEO Rep from One Click to help you build a proper campaign, get SEO consulting, learn SEO, or to help you outsource all of the SEO work and make sure your campaign is on track. We offer one-time sessions or you can meet on a bi-weekly and monthly basis.

The Dedicated SEO Rep packages come with quality backlinks, and everything you need to rank your website online. It’s how you can get constant interactive support on your SEO campaign, while working alongside an expert and the best part is it’s extremely affordable and specifically MADE for people who own Social Media Marketing Agencies and want to outsource SEO work.

With an SEO Rep willing to help you step-by-step, and proven strategies ready to launch at scale, you have everything you need to rank your website online with One Click Influence. You can talk to someone right now by heading over to the One Click website.

If you need help with anything, you can easily get immediate support by messaging Ingrid on Facebook.

Final Thoughts

Selling SEO contracts through your Social Media Marketing Agency is a very quick and effective way to increase your monthly revenue. With the done for you solutions available at One Click, you can easily outsource all of the SEO work and know that it’s in the hands of experts who’ve done this a thousand times over. You’ll receive white-label reports that you can forward to your client, and then you’re done.

What would happen if you sold ten $1,000 per month SEO contracts to ten of your current clients today? You’d be able to keep roughly 80% of that as pure profit margin, directly to your bottom line. And as their results increase, you can start to charge even higher rates.

Using this guide, you can now easily pitch to anyone who could benefit from being found online and guarantee the fulfillment of their SEO work.

We look forward to speaking with you in greater detail about your SEO campaigns. Reach out to one of our team members to get started right now!

Your Ultimate SEO Playbook

Your Ultimate SEO Playbook

Your Ultimate SEO Playbook

“Master Guide for SEO Strategy”

Total Read Time: 12 Minutes

Photo Credit

How does massive organic traffic sound? Great, right?

Search engine optimization (SEO), is the art and science of ranking on the first page of Google, and I have your playbook for success right here.

There’s a lot that goes into a comprehensive SEO strategy, and to be honest, it’s enough to make your head spin when you’re first starting out.

As you read through this guide, keep in mind that SEO can be simplified into two key principles:

  1. Create killer content: On-page SEO is everything that happens on your site. It might seem complicated at first, but it really comes down to creating user-friendly content that provides value to your readers.
  2. Make a website worth linking to: Off-page SEO relates to the trust and reputation you build. If you create quality content, you should naturally earn links from high-authority sites, and Google will reward you for it.

You see, SEO isn’t that confusing after all…

Ranking on the first page of Google is as simple as giving your audience the best experience possible, and this SEO playbook shows you how.

Without further adieu, here’s everything you need to know about owning the top of the SERPs (search engine results pages):

Outline of The Process here:

Part One: On-Page SEO

1) Readability = Scannability: The Science of Page Flow
2) Long Content Rules!
3) Killing It with Keywords
4) Headings and Subheading Tags
5) Outbound Links
6) Internal Links
7) Image Optimization
8) Social Share Buttons
9) Site Speed
10) Responsive Designs
11) SEO-Friendly URLs
12) Anchor Text (Internal Links)
13) On-Page Time
14) Meta Descriptions
15) Site Indexing

Part Two: Off-Page SEO

1) SSL Security
2) Understanding Link Juice
3) Link Relevancy
4) High-Authority vs. Low-Authority Sites
5) Links from Trustworthy Sites
6) What’s More Important, Site Relevancy or Site Authority?
7) Number of Links on the Linking Page
8) Anchor Text Distribution (Backlinks)
9) Guest Posting the Right Way
10) Social Shares
11) Good Ol’Fashioned Customer Service
12) Forums, Discussion Boards, and Facebook Groups

On-Page SEO: How to Be the King of Quality Content

The SEO throne is yours if you choose to take it, and quality content is your best weapon. When it comes down to it, the goal of SEO is to replicate what would naturally occur by creating the the most helpful website on the web.

Obviously, the simplest way to do this is by building an amazing site in the first place.

Google’s algorithms reward sites that provide an incredible user experience (UX), so as long as you do that, you should be golden.

Here’s how to create outstanding on-page SEO:

1) Readability = Scannability: The Science of Page Flow

Do you even flow bro?

There’s no denying it ̶ page flow is a big deal.

Most people scan articles rather than reading them word-for-word, and poor page flow sends visitors fleeing faster than you can say “lost revenue.”

What’s nuts is that most people decide whether or not to stay on your page within the first second of arriving.

Talk about snap judgements!

First impressions matter, and the formatting of your written content, a.k.a. page flow, is a major factor.

Here are the 7 commandments of page flow:

  1. Lots of bullet points
  2. Bold and italics
  3. Each “paragraph” should be no more than 3-4 lines long
  4. Break the text up with images, charts, and graphs
  5. Follow the “inverted mountain” rule of sentence length:

    “Blah blah blah.
    Blah blah blah blah blah blah.
    Blah blah blah blah blah blah blah blah blah blah.
    Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah.
    Blah blah blah blah blah blah.
    Blah blah.”

  6. Use a heading or subheading at least every few hundred words
  7. Use bucket brigades to excite the reader about what’s coming later on in the article: “…but more on this later…”

With these page flow commandments, readers will be able to easily navigate your content and quickly find what they’re looking for.

2) Long Content Rules!

Short content is so 2008.

It’s the future people, and the days of 500-word articles that rank are far behind us, a distant memory, a whisper in the wind.

Nowadays, if you want your content to have a shot at breaking the first page of Google, it needs to be at least 1,000 – 1,500 words long, and that’s the bare minimum.

The only sites that get away with shorter content are super-sites with established authority and mega link juice.

More words means more space for keywords and longer on-page time, but more on this later…

(Hey! I did a bucket brigade!)

3) Killing It with Keywords

Back in the goldrush days of SEO, you could stuff as many keywords into your content as you wanted.

Today, the best keyword strategy is to use keywords naturally.

That’s it.

If you have a WordPress website, you can use the Yoast SEO plugin to make sure you aren’t overusing or underusing certain words.

Keep It Natural with LSI Keywords

LSI stands for “Latent Semantic Indexing,” which is just a fancy way of saying “use plenty of synonyms for your target keywords.”

Google’s algorithms want you to write for humans, not for crawlers, and great writers always mix it up with different synonyms.

Rank Faster with Long Tail Keywords

Long tail keywords are what we call “low-hanging fruit” in the SEO game.

They refer to keyword phrases that have less competition and lower search volume.

Targeting long tail keywords will help you rank faster because high-authority sites tend to target more profitable keywords, leaving the long tail keywords ripe for the picking.

Long tail keywords tend to be three-word phrases or longer, but they can include shorter phrases too.

The name “long tail” actually comes from where the keyword falls on the Search Demand Curve, not from the lengths of the keywords themselves.

4) Headings and Subheading Tags

Tagging your headings and subheadings is a must.

Google scans your headings first, and tagged headings help them determine what your content is about.

Make sure that the title of your article is set as the H1, although most themes set this automatically.

You’ll have to tag the actual body text headings yourself, though.

Set the main headings as H2s and the subheadings as H3, H4, H5, and H6, respectively.

When it comes to page flow, there’s really no reason to go beyond H4.

I mean seriously, do you need a subheading of a subheading of a subheading?

Nah. Keep it simple. Keep it scannable.

5) Outbound Links

Outbound links go from your site to another site.

Studies show that pages with relevant outbound links rank better than pages without relevant outbound links.

The keyword here is “relevant.”

Only link to pages that provide real value to the reader within the context of your article.

Remember, all good SEO decisions should improve UX ̶ it’s the golden rule of crushing it online.

One final note on outbound links: never link to low-quality sites. Outbound DOFOLLOW links to sketchy sites can end up hurting your rankings, but more on this later…

(Dang, I’m getting good at this bucket brigade thing).

6) Internal Links

Google likes it when you weave your posts together with relevant internal links, so each post should have at least 2-3 of them.

There are several different theories regarding the ideal internal link structure, but if you keep your links useful and relevant, you should be fine.

Internal DOFOLLOW links spread link juice throughout your website.

We’ll discuss DOFOLLOW and NOFOLLOW links more when we cover off-page SEO.

For now, just know that linking to other useful posts is good for SEO.

7) Image Optimization

Optimize your images with keywords!

Google likes it when you accurately describe your images with words.

It helps them catalogue the images and to describe them to visually impaired users.

When you upload an image, make sure the file name includes the target keyword and that the keyword is part of the image’s Alt Text.

Oh yeah, and you’ll get bonus points for geo-targeting the Local Data for local niche sites!

8) Social Share Buttons

Using social share buttons for Twitter, Facebook, and LinkedIn can have an indirect effect on rankings.

Social signals aren’t a direct ranking factor for Google, but the extra exposure can be great for traffic.

The more people that engage with your content, the higher you’ll rise in the SERPs.

9) Site Speed

Most people have the attention span of an ant, and it’s only getting worse.

If your pages don’t load lightning fast, you’re going to flounder in the rankings.

Your site should take no longer than 3 seconds to load, but you should shoot for less than a second if you want your bounce rate to stay low.

What’s a bounce rate? How often people immediately leave your site.

Here are 3 ways to increase site speed and reduce bounce rate:

  1. Use a CDN (content delivery network) like Cloudflare to increase page load times by as much as 50%. CDNs use geographically closer servers to provide faster delivery.
  2. Compress your image files with a plugin like WP Smush Pro.
  3. Upgrade to faster hosting. Discount hosting services like Bluehost and HostGator are fine when you’re just getting started, but if you want to compete with the big dogs, you should consider a faster host like WP Engine.

10) Responsive Designs

A few years ago, the internet reached a pivotal tipping point: over 50% of searches now happens on mobile devices. In response to this trend, Google favors mobile-friendly (responsive) websites.

Nearly all WordPress themes claim to have responsive designs, but some are better than others.

Always read objective reviews and find out for yourself.

Go with a design that has great reviews and excellent customer support.

That way you’ll have help with any problems that arise.

If you already have a site up and running, ask an expert to make sure that it’s as mobile-friendly as possible.

11) SEO-Friendly URLs

Short URLs rank better than long, messy ones.

On the same note, your URLs should always look clean and contain the main keyword you’re targeting.

In WordPress, you can format your permalinks (URLs) to contain the publishing date of the post, random numbers and letters, a few other terrible options, or the title your article.

I suggest using the title of your article for your permalink structure.

If you don’t like the URL that WordPress automatically generates, you can always customize it before hitting “PUBLISH.”

12) Anchor Text (Internal Links)

Anchor text is the text you use to link to other pages.

Here are the golden rules of internal anchor text optimization:

  • Avoid linking with too many keyword-rich anchors.
  • Keep anchors intuitive and useful to the reader.
  • Don’t overuse branded anchor text.

Google doesn’t like it when sites try to boost their rankings by over-branding anchor text and stuffing keywords, and they’re quick to penalize any sites that do.

In the off-page SEO section, I’ll go deeper into ideal anchor text distribution.

13) On-Page Time

When people linger on your page, Google takes it as a sign that they found what they were looking for and that they’re stoked about your content.

Here are some tips for increasing on-page time:

  • Quickly address the reader’s main pain points.
  • Create scannable, easy-to-navigate content.
  • Embed videos. People like spacing out to a good vid.
  • Use quizzes. People love ‘em.

14) Meta Descriptions

Meta descriptions are short, 160-word descriptions that explain what your article is about in the search results.

Google will automatically use the first 160 words of your article as the meta description if you don’t create your own.

PRO TIP: Always write your own meta description with target keywords to boost rankings and increase click-through rates.

15) Site Indexing

Regularly submit a sitemap to Google so that they know what your site looks like in real time.

WordPress plugins like Yoast SEO and Jetpack can automatically submit sitemaps for you at regular intervals.

The more current, the better.

Off-Page SEO: How to Gain Trust and Earn Quality Backlinks

Off-page SEO is the other half of the ranking riddle, and it’s important to have it dialed in.

In order to strengthen your off-page SEO, you’ll need to improve the perception of your site’s popularity with users and other sites.

The main metric that Google uses to determine authority and trustworthiness is the authority and relevancy of your backlinks (the links pointing at your site).

Let’s take a closer look at how you can beef up your off-page SEO and boost your organic search traffic.

1) SSL Security

You know that little padlock symbol that’s almost always to the left of the URL in your browser?

That padlock is proof of an SSL certificate.

It assures visitors that the personal information they submit will be encrypted and protected from hackers.

Having an SSL security certificate is a minor but mandatory part of off-page SEO. Many hosting services offer free SSL certificates if you don’t want to pay for a higher-grade one.

2) Understanding Link Juice

Link juice, a.k.a. ranking power, gets passed to your site when other sites link to yours, and links from high-authority, relevant sites are the most powerful.

There are two types of links: DOFOLLOW and NOFOLLOW.

DOFOLLOW links pass on link juice and act as a positive vote for your site.

NOFOLLOW links do not pass on link juice and do not act as a positive vote for your site.

3) Link Relevancy

DOFOLLOW links from relevant sites share more link juice than links from unrelated sites.

This is because Google assumes that a website in a related niche is the best judge of how good your content is.

At the same time, users navigating from related content are more likely to find yours useful.

4) High-Authority vs. Low-Authority Sites

Well-established, high-authority sites tend to pass on more link juice than weak sites.

SEO tools like…

  • Moz
  • Ahrefs
  • SpyFu
  • SEMRush

…have their own ranking systems for domain authority (DA) and page authority (PA).

On Moz’s scale of domain authority, a DA of at least 30 is considered very strong. Moz has a free browser plugin called Moz Bar that allows you to quickly know the domain authority any site.

Keep in mind that these ranking systems are fairly arbitrary and should be taken with a grain of salt.

Always use multiple SEO tools to get an accurate idea of the strength and quality of a site.

As a general rule, sites that are at least several years old and see a lot of traffic are more link-worthy than new sites with little traffic.

5) Links from Trustworthy Sites

Anytime link juice is passed from one site to another, the fate of both sites becomes intertwined.

If one of you gets penalized by Google, you can both drop in the rankings.

That’s why it’s so important to be careful who you give DOFOLLOW links to and to monitor who gives DOFOLLOW links to you.

When you find untrustworthy sites linking to yours, disavow them by reporting them to Google.

6) What’s More Important, Site Relevancy or Site Authority?

It used to be that site authority was more important than site relevancy, but that’s no longer the case.

Links from relevant sites with medium authority pass on more link juice than links from irrelevant sites with higher authority.

With that said, there are always exceptions to every rule.

Sites with incredibly high domain and page authority can still pass on a ton of link juice, even if they aren’t directly related to your industry.

7) Number of Links on the Linking Page

The total number of links on the linking page affects how much link juice gets passed on to your site because each page as a limited amount of link juice to pass on.

The more DOFOLLOW links on a page, the smaller your piece of link juice becomes.

An easy way to picture this is imagine link juice as a pie and each link on the page is a slice of that pie. The more slices you have, the smaller each slice becomes, and the less link juice you get.

8) Anchor Text Distribution (Backlinks)

Too many sites have abused anchor text optimization, and now Google doesn’t hesitate to penalize sites that have an unnatural anchor text distribution.

An unnatural ratio of anchor text can destroy your rankings if you get caught.

Here’s what a natural link profile looks like according to SEMRush:

  1. Branded Anchor text: 40%
  2. Unique/Other anchor text: 25%
  3. Naked link anchor: 15%
  4. Brand + keyword anchor: 5%
  5. Partial match anchor text: 5%
  6. Generic anchor text: 1-5%
  7. Long tail anchor text: 2-4%
  8. Exact Match Anchors: Less Than 1%

It’s best to consult with an SEO expert before optimizing your anchor text to avoid getting penalized by Google, but if you want to try it yourself, here’s a few tips for playing it safe:

  • Use natural anchor text with branded and naked URLs
  • Always keep anchor text relevant and helpful.
  • For the most part, avoid keyword-rich anchors.

Anchor text distribution will always be somewhat of a guessing game, but by following these general rules you can improve your rankings while minimizing your chance of a Google penalty.

Use SEO tools like SEMRush and Ahrefs to analyze your link profile and make sure it stays natural.

9) Guest Posting the Right Way

Writing content for other sites is one of the more popular ways to earn DOFOLLOW backlinks to your site, but just like with anchor text distribution, you’re going to need to be careful.

Too many sites have flagrantly abused paid guest posting and now Google monitors it closely.

The best way to protect yourself is to write only for high-authority, relevant websites, and to make sure that your content always provides real value to readers.

10) Social Shares

Although social shares aren’t a direct ranking factor for Google, they’re still an excellent sign of quality content.

There’s a strong correlation between high social shares and high organic search traffic. This has less to do with the share count itself and more to do with the extra traffic that gets sent your way.

The more traffic your article sees, the more likely Google will be to push it to the top of the front page.

Plus, widely-shared content inevitably earns more backlinks.

The more site owners that see your article, the greater the chances are that someone will link to it.

PRO TIP: Build connections with social media influencers to gain more exposure and increase shares.

11) Good Ol’Fashioned Customer Service

Never forget the power of exceptional customer service.

When you go above and beyond for your customers, the news of your awesomeness will spread.

The primary goal of off-page SEO should always be to build brand loyalty by leaving a positive impression.

Bad customer service can be a nightmare for your reputation and your organic traffic.

On the flipside, killer customer service can help you crush it with off-page SEO.

12) Forums, Discussion Boards, and Facebook Groups

Find out where your audience hangs out online and establish a presence there.

Leave helpful comments and suggestions to people’s problems without asking for anything in return. You’ll inevitably catch the eyes of your target audience and expand your network.

The goal of this strategy isn’t necessarily to gain more links.

Instead, it’s to get noticed as a knowledgeable source of advice in your niche.

Final Thoughts

I know that’s a lot of information to take in, but just remember that SEO always comes down to building trust with quality content.

If you hit this out of the park, then the rest should happen with a lot less effort.

As always, we’re here to help. Our team at One Click would be stoked to tailor an SEO game plan just for you.

Affiliate SEO How-to Tutorial

Affiliate SEO How-to Tutorial

Affiliate SEO How-to Tutorial

10 Steps To Crush It with Affiliate SEO

Total Read Time: 12 Minutes

Photo Credit

Affiliate SEO is a beast. This tutorial will help you tame it.

It can be nerve-racking to generate a ton of traffic knowing that the next Google update might take it all away.

During the last update in August 2018, sites in some niches lost 60-80% of their traffic!

The only real weapon that you have in the war against Google is quality content.

Unfortunately, affiliate sites are known for having thin, trashy content.

Don’t let this be you!

Keep your content clean, useful, and user-friendly and you’ll have the best chance of weathering Google’s storms.

Here’s how to crush it with affiliate SEO:

Outline of The Process here:

1) Identify Profitable Niches
2) Target Profitable Keywords
3) Spot Great Affiliate Opportunities
4) Earn Backlinks With Shareable Content
5) Create Content That Ranks
6) Maximize User Engagement
7) Influencer Affiliate Marketing
8) Link Like You Mean It
9) NOFOLLOW Your Affiliate Links
10) Be Mobile-Friendly

What is Affiliate SEO?

In case you’re a total rookie (no judgement if you are), here’s what “affiliate SEO” is:

Affiliate SEO is the process of generating organic search traffic to earn a commission for promoting other people’s products.

Step #1: You drive traffic to your site.
Step #2: You encourage users to buy other people’s products.
Step #3: You get paid.

Not all affiliate programs are created equal, and I’ll explain why later on in this tutorial…

1) Identify Profitable Niches

Identifying a profitable niche sets the wheels in motion to drive organic traffic to your site.

Here are the main evaluation factors for picking a profitable niche:

1. Search volume of primary keywords.

Use a keyword research tool like Neil Patel’s Ubersuggest or SEMRush to search for primary keywords in your niche. If you see a lot of high-volume keywords, it’s a sign that it’s a strong niche, but this doesn’t necessarily mean it’s a profitable one.

2. How stiff is the competition?

The industries with the biggest potential for large profits are usually the most competitive. SEO, digital marketing, health, nutrition, weight loss, and finances tend to attract a lot of big money affiliate marketers.

3. Is it still prime time to market to the target audience?

Some markets might look like money at first but are actually it decline. Take Harry Potter, for example. Search queries about Harry Potter products peaked between 2007 and 2011 when the movies and books were still coming out. Although SEO research tools like Ahrefs might still show relatively high search volumes, those numbers might not reflect the state of consumers.

4. Can you solve your target audience’s biggest problems?

Finding a popular enough niche with active audiences is only part of the puzzle ̶ helpful content is the final piece. Can you deliver killer content that addresses your reader’s pain points?

5. Confirm affiliate opportunities.

There’s no point in becoming an affiliate marketer if you can’t find any products to sell. Head to sites like ClickBank and Amazon and make sure there are plenty of affiliate opportunities in your niche (you can also use your own product or supplier!).

If your niche passes all these tests, then it’s time to do some in-depth keyword research to make sure you can get early traction.

2) Target Profitable Keywords

Grab a shovel, we’re about to dig deep into keyword research.

What makes a keyword profitable?

HIGH VOLUME + PURCHASE INTENT

What makes a keyword profitable to a low-authority site like yours?

HIGH VOLUME + PURCHASE INTENT + LOW COMPETITION

Use an SEO tool like SEMRush to find suggestions for low-competition keyword phrases.

View the full report and check the “Competition” rating of each keyword. Try to find a lot of keywords with low competition and high search volume.

Filter out the keywords that have purchase intent.

These keywords indicate that the searcher is ready to buy.

  • “Best of” keywords like “best crossbow of 2019” are some of the most profitable keyword phrases.
  • “Versus” keywords can also be money, like “Garden of Eden vs. Vega protein powder.”

Think of what you would type into Google if you were ready to buy and target those keywords.

Once you have a list of around 20 money keywords, put them into Google and make sure that a few low-authority sites rank on the front page. These are the sites you’ll have to beat in order to drive traffic.

3) Spot Great Affiliate Opportunities

ClickBank is a great place to start your affiliate search, but chances are you’ll need to look elsewhere to find the real gems.

Here are some of the biggest factors to consider when you’re picking companies to partner with:

  • Quality: recommending garbage products is one of the fastest ways to lose the trust and respect of your audience. Only recommend the best.
  • Compatibility: Is the product in-line with your brand and the needs of your audience?
  • Commission: How much do they pay their affiliates? After all, it’s all about the money baby.
  • Price: How expensive is the product? The higher the price tag, the harder it is to make a sale.

Ultimately, you’ll need to know your niche and your audience.

Promoting the perfect products can provide value to your audience, increase trust/loyalty, and get you paid. Choose wisely!

Finding the Best-Selling Products on ClickBank

Finding the hottest affiliate programs on ClickBank is easy with their “Popularity” filter.

Head over to ClickBank and click on your niche in the left side menu.

Filter the results by “Popularity” and make sure they’re arranged from “High to Low.”

The gravity score reflects how many people are promoting the product.

A high gravity score is another sign that it’s a profitable affiliate product. Why else would it attract so many affiliates?

Reaching Out To Companies Directly

I recommend starting with the highest-quality products that your audience will find useful.

Don’t worry too much about negotiating for the highest commission rate.

Provide value to your audience and prove that you only recommend great products. Once you have a track record of driving sales you’ll be able to re-negotiate for more money.

Most companies have an affiliate program ready to roll and you can usually find a link at the bottom of their home page.

Even if they don’t have an active affiliate program, it’s still worth pitching.

Any company worth their salt should be down to increase sales and grow their audience, which is exactly what affiliate partnerships do.

The only question is whether or not you can settle on a commission rate that works for both of you. But again, the most important factors are product compatibility and providing value to your audience. The money will come.

Never push a trash product to make a quick buck ̶ you’ll pay for it in the end.

So far you’ve learned how to find a promising niche with profitable products and money keywords.

Now you just need to create killer SEO-oriented content to earn backlinks and drive traffic.

4) Earn Backlinks With Shareable Content

In this section I cover some of the most powerful and dependable ways to get link juice, a.k.a ranking power to your site.

Affiliate sites looking to make a quick buck use all sorts of shady grey hat and black hat tactics to get backlinks.

The problem with these strategies is that they increase your chance of Google penalties.

Instead, the best link building strategy is to create content that your audience and other sites want to link to organically.

This, of course requires an intensive content strategy and you can always contact us if you need some quality backlinks to rank quickly.

  • Solve their biggest pain points.
  • Provide authentic, original content.
  • Offer a ton of free value.

Anytime you’re the original source of epic content people will be more likely to share it.

Here are some of the most effective white hat (low risk) link building tactics:

1. Infographics

Quality infographics are shareable AF. You can embed a piece of code on your site so that other sites can easily publish the infographic. Infographics also work great with Pinterest strategy. By sharing useful visual content on Pinterest you can drive massive traffic to your site. Pinterest strategy works best in women-oriented niches.

2. Free Tools

People love to share useful free tools. If you can team up with a programmer to create a simple tool like a budget calculator, keyword counter, or nutrition tracker, you can generate a lot of natural shares.

3. Time-Sensitive, Trending Content

Content that’s highly relevant to right now is more likely to get linked to and shared. A great example of this would be a sneaker website that writes articles on upcoming shoe releases.

4. Product Reviews

This strategy falls in the category of “ego-bait,” but it’s also an effective tactic for increasing affiliate sales. If you pour praise onto a company’s product and share it with them, there’s a good chance they’ll link to it.

5. Interviews

You can do interviews as a podcast or a webinar, but the easiest way is to just email them a list of questions. It’s convenient for them and easy for you. Plus, when you publish the interview on your site, you’ll have a truly unique, link-worthy piece of content.

6. Round-Up Posts

Email the same question to dozens of industry leaders, then publish their answers in one post. This is an incredibly powerful tactic for getting a lot of quality links at once. Organize the responses so that the best, most detailed ones are at the top.

Now that you know how to create link-worthy content, let’s talk about creating content designed for Google.

5) Create Content That Ranks

Getting links from other sites is only one side of the SEO coin.

The other side is creating content that has the best shot of ranking on the first page of Google. If you don’t break the first page (top 10) for a given keyword, then you might as well not exist.

Here are some of the big rules of creating user-friendly, SEO-oriented content:

  • Make it long. 1,000 words is the shortest it should be. 5,000 words is best if you want to get serious about ranking.
  • Use plenty of headings and subheadings (at least one every few hundred words).
  • Embed optimized video and images.
  • Use bullet points and stylized text.

In a nutshell, you want to do everything you can to make your content easy to engage in to maximize on-page time.

The longer your visitors stay active on your page, the better your content will rank.

6) Maximizing User Engagement

So how do you boost user engagement to the max?

Invite them to create content for you!

User-generated content is a great way to expand your original content while engaging your audience.

Examples of user-generated content include:

  • Comments
  • Forums
  • Surveys
  • Testimonials
  • Product reviews

Content creation is one of the most expensive and time-consuming aspects of SEO, but by increasing engagement with user-generated content you can kill two birds with one stone.

User-generated content signals to Google that people like your content, and that’s always great for rankings.

7) Influencer Affiliate Marketing

Influencers are effective at converting their followers into sales, and that’s great news for anyone trying to grow as an affiliate.
When I say “influencers,” I don’t just mean social media influencers.
Bloggers and YouTubers can be influencers too, and so can anyone with an audience in a related niche.
As long as your brand and affiliate products are compatible with an influencer’s followers, influencer marketing can be a goldmine.
Try to go after big players in smaller spaces or sub-niches. Instagrammers at this level should have solid followings between 15k-50k and are usually open to synergistic relationships.

8) Link Like Your Mean It

Think of link juice like a bunch of rivers that weave through your site.

You want your pages and posts to be tightly bound together with relevant content so that the link juice flows freely.

Neil Patel (the SEO God) internally links like a maniac, and if it’s good enough for him, it’s good enough for me and my business.

Just make sure that the links stay relevant to the content and improve user experience (UX).

The anchor text (hyperlinked text) should always describe the content that it links to, for example, if I linked the words “how to start a blog,” that link better send users to an article about how to start a blog.

9) NOFOLLOW Your Affiliate Links

Google doesn’t want to you to pass link juice on to your affiliate partners, and that means no DOFOLLOW links.

There are two types of links: NOFOLLOW and DOFOLLOW.

NOFOLLOW links do not pass on link juice.

DOFOLLOW links do pass on link juice.

Google uses DOFOLLOW links as a natural authority signal, but paid affiliate links are far from a natural indicator of quality.

Google’s algorithms do a pretty good job of catching DOFOLLOW affiliate links, and if they ever catch you they might give you a penalty.

Play it safe and make sure all of your affiliate links are NOFOLLOW.

10) Be Mobile-Friendly

Google uses mobile-first indexing, so sites that work great on mobile earn higher rankings than sites that perform poorly.

A few years ago, the internet reached a tipping point where over 50% of searches now come from mobile devices.

This percentage is higher in certain industries like beauty, fashion, parenting, and other women-oriented niches.

Be sure to test all your pages on different phones and tablets to make sure they load correctly (and quickly).

One last note: If you want to get the most out of your site, it should load in under a second across all devices.

Final Thoughts

Becoming an affiliate is one of the fastest ways to generate scalable income online, and SEO can be the engine that powers your money machine.

The only problem is that Google’s sporadic updates constantly shake up the rankings, especially if you don’t follow the best SEO practices.

By using the strategies in this tutorial, you should be safe from the hammer of the Google gods.

Just remember to partner with companies that resonate with your audience and your brand.

Suggest the best products, build trust, and turn on the revenue tap.

I hope you like blue-faced bills, ‘cuz you’re about to be flooded with Benjamins.