Your Ultimate SEO Playbook

Your Ultimate SEO Playbook

Your Ultimate SEO Playbook

“Master Guide for SEO Strategy”

Total Read Time: 12 Minutes

Photo Credit

How does massive organic traffic sound? Great, right?

Search engine optimization (SEO), is the art and science of ranking on the first page of Google, and I have your playbook for success right here.

There’s a lot that goes into a comprehensive SEO strategy, and to be honest, it’s enough to make your head spin when you’re first starting out.

As you read through this guide, keep in mind that SEO can be simplified into two key principles:

  1. Create killer content: On-page SEO is everything that happens on your site. It might seem complicated at first, but it really comes down to creating user-friendly content that provides value to your readers.
  2. Make a website worth linking to: Off-page SEO relates to the trust and reputation you build. If you create quality content, you should naturally earn links from high-authority sites, and Google will reward you for it.

You see, SEO isn’t that confusing after all…

Ranking on the first page of Google is as simple as giving your audience the best experience possible, and this SEO playbook shows you how.

Without further adieu, here’s everything you need to know about owning the top of the SERPs (search engine results pages):

Outline of The Process here:

Part One: On-Page SEO

1) Readability = Scannability: The Science of Page Flow
2) Long Content Rules!
3) Killing It with Keywords
4) Headings and Subheading Tags
5) Outbound Links
6) Internal Links
7) Image Optimization
8) Social Share Buttons
9) Site Speed
10) Responsive Designs
11) SEO-Friendly URLs
12) Anchor Text (Internal Links)
13) On-Page Time
14) Meta Descriptions
15) Site Indexing

Part Two: Off-Page SEO

1) SSL Security
2) Understanding Link Juice
3) Link Relevancy
4) High-Authority vs. Low-Authority Sites
5) Links from Trustworthy Sites
6) What’s More Important, Site Relevancy or Site Authority?
7) Number of Links on the Linking Page
8) Anchor Text Distribution (Backlinks)
9) Guest Posting the Right Way
10) Social Shares
11) Good Ol’Fashioned Customer Service
12) Forums, Discussion Boards, and Facebook Groups

On-Page SEO: How to Be the King of Quality Content

The SEO throne is yours if you choose to take it, and quality content is your best weapon. When it comes down to it, the goal of SEO is to replicate what would naturally occur by creating the the most helpful website on the web.

Obviously, the simplest way to do this is by building an amazing site in the first place.

Google’s algorithms reward sites that provide an incredible user experience (UX), so as long as you do that, you should be golden.

Here’s how to create outstanding on-page SEO:

1) Readability = Scannability: The Science of Page Flow

Do you even flow bro?

There’s no denying it ̶ page flow is a big deal.

Most people scan articles rather than reading them word-for-word, and poor page flow sends visitors fleeing faster than you can say “lost revenue.”

What’s nuts is that most people decide whether or not to stay on your page within the first second of arriving.

Talk about snap judgements!

First impressions matter, and the formatting of your written content, a.k.a. page flow, is a major factor.

Here are the 7 commandments of page flow:

  1. Lots of bullet points
  2. Bold and italics
  3. Each “paragraph” should be no more than 3-4 lines long
  4. Break the text up with images, charts, and graphs
  5. Follow the “inverted mountain” rule of sentence length:

    “Blah blah blah.
    Blah blah blah blah blah blah.
    Blah blah blah blah blah blah blah blah blah blah.
    Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah.
    Blah blah blah blah blah blah.
    Blah blah.”

  6. Use a heading or subheading at least every few hundred words
  7. Use bucket brigades to excite the reader about what’s coming later on in the article: “…but more on this later…”

With these page flow commandments, readers will be able to easily navigate your content and quickly find what they’re looking for.

2) Long Content Rules!

Short content is so 2008.

It’s the future people, and the days of 500-word articles that rank are far behind us, a distant memory, a whisper in the wind.

Nowadays, if you want your content to have a shot at breaking the first page of Google, it needs to be at least 1,000 – 1,500 words long, and that’s the bare minimum.

The only sites that get away with shorter content are super-sites with established authority and mega link juice.

More words means more space for keywords and longer on-page time, but more on this later…

(Hey! I did a bucket brigade!)

3) Killing It with Keywords

Back in the goldrush days of SEO, you could stuff as many keywords into your content as you wanted.

Today, the best keyword strategy is to use keywords naturally.

That’s it.

If you have a WordPress website, you can use the Yoast SEO plugin to make sure you aren’t overusing or underusing certain words.

Keep It Natural with LSI Keywords

LSI stands for “Latent Semantic Indexing,” which is just a fancy way of saying “use plenty of synonyms for your target keywords.”

Google’s algorithms want you to write for humans, not for crawlers, and great writers always mix it up with different synonyms.

Rank Faster with Long Tail Keywords

Long tail keywords are what we call “low-hanging fruit” in the SEO game.

They refer to keyword phrases that have less competition and lower search volume.

Targeting long tail keywords will help you rank faster because high-authority sites tend to target more profitable keywords, leaving the long tail keywords ripe for the picking.

Long tail keywords tend to be three-word phrases or longer, but they can include shorter phrases too.

The name “long tail” actually comes from where the keyword falls on the Search Demand Curve, not from the lengths of the keywords themselves.

4) Headings and Subheading Tags

Tagging your headings and subheadings is a must.

Google scans your headings first, and tagged headings help them determine what your content is about.

Make sure that the title of your article is set as the H1, although most themes set this automatically.

You’ll have to tag the actual body text headings yourself, though.

Set the main headings as H2s and the subheadings as H3, H4, H5, and H6, respectively.

When it comes to page flow, there’s really no reason to go beyond H4.

I mean seriously, do you need a subheading of a subheading of a subheading?

Nah. Keep it simple. Keep it scannable.

5) Outbound Links

Outbound links go from your site to another site.

Studies show that pages with relevant outbound links rank better than pages without relevant outbound links.

The keyword here is “relevant.”

Only link to pages that provide real value to the reader within the context of your article.

Remember, all good SEO decisions should improve UX ̶ it’s the golden rule of crushing it online.

One final note on outbound links: never link to low-quality sites. Outbound DOFOLLOW links to sketchy sites can end up hurting your rankings, but more on this later…

(Dang, I’m getting good at this bucket brigade thing).

6) Internal Links

Google likes it when you weave your posts together with relevant internal links, so each post should have at least 2-3 of them.

There are several different theories regarding the ideal internal link structure, but if you keep your links useful and relevant, you should be fine.

Internal DOFOLLOW links spread link juice throughout your website.

We’ll discuss DOFOLLOW and NOFOLLOW links more when we cover off-page SEO.

For now, just know that linking to other useful posts is good for SEO.

7) Image Optimization

Optimize your images with keywords!

Google likes it when you accurately describe your images with words.

It helps them catalogue the images and to describe them to visually impaired users.

When you upload an image, make sure the file name includes the target keyword and that the keyword is part of the image’s Alt Text.

Oh yeah, and you’ll get bonus points for geo-targeting the Local Data for local niche sites!

8) Social Share Buttons

Using social share buttons for Twitter, Facebook, and LinkedIn can have an indirect effect on rankings.

Social signals aren’t a direct ranking factor for Google, but the extra exposure can be great for traffic.

The more people that engage with your content, the higher you’ll rise in the SERPs.

9) Site Speed

Most people have the attention span of an ant, and it’s only getting worse.

If your pages don’t load lightning fast, you’re going to flounder in the rankings.

Your site should take no longer than 3 seconds to load, but you should shoot for less than a second if you want your bounce rate to stay low.

What’s a bounce rate? How often people immediately leave your site.

Here are 3 ways to increase site speed and reduce bounce rate:

  1. Use a CDN (content delivery network) like Cloudflare to increase page load times by as much as 50%. CDNs use geographically closer servers to provide faster delivery.
  2. Compress your image files with a plugin like WP Smush Pro.
  3. Upgrade to faster hosting. Discount hosting services like Bluehost and HostGator are fine when you’re just getting started, but if you want to compete with the big dogs, you should consider a faster host like WP Engine.

10) Responsive Designs

A few years ago, the internet reached a pivotal tipping point: over 50% of searches now happens on mobile devices. In response to this trend, Google favors mobile-friendly (responsive) websites.

Nearly all WordPress themes claim to have responsive designs, but some are better than others.

Always read objective reviews and find out for yourself.

Go with a design that has great reviews and excellent customer support.

That way you’ll have help with any problems that arise.

If you already have a site up and running, ask an expert to make sure that it’s as mobile-friendly as possible.

11) SEO-Friendly URLs

Short URLs rank better than long, messy ones.

On the same note, your URLs should always look clean and contain the main keyword you’re targeting.

In WordPress, you can format your permalinks (URLs) to contain the publishing date of the post, random numbers and letters, a few other terrible options, or the title your article.

I suggest using the title of your article for your permalink structure.

If you don’t like the URL that WordPress automatically generates, you can always customize it before hitting “PUBLISH.”

12) Anchor Text (Internal Links)

Anchor text is the text you use to link to other pages.

Here are the golden rules of internal anchor text optimization:

  • Avoid linking with too many keyword-rich anchors.
  • Keep anchors intuitive and useful to the reader.
  • Don’t overuse branded anchor text.

Google doesn’t like it when sites try to boost their rankings by over-branding anchor text and stuffing keywords, and they’re quick to penalize any sites that do.

In the off-page SEO section, I’ll go deeper into ideal anchor text distribution.

13) On-Page Time

When people linger on your page, Google takes it as a sign that they found what they were looking for and that they’re stoked about your content.

Here are some tips for increasing on-page time:

  • Quickly address the reader’s main pain points.
  • Create scannable, easy-to-navigate content.
  • Embed videos. People like spacing out to a good vid.
  • Use quizzes. People love ‘em.

14) Meta Descriptions

Meta descriptions are short, 160-word descriptions that explain what your article is about in the search results.

Google will automatically use the first 160 words of your article as the meta description if you don’t create your own.

PRO TIP: Always write your own meta description with target keywords to boost rankings and increase click-through rates.

15) Site Indexing

Regularly submit a sitemap to Google so that they know what your site looks like in real time.

WordPress plugins like Yoast SEO and Jetpack can automatically submit sitemaps for you at regular intervals.

The more current, the better.

Off-Page SEO: How to Gain Trust and Earn Quality Backlinks

Off-page SEO is the other half of the ranking riddle, and it’s important to have it dialed in.

In order to strengthen your off-page SEO, you’ll need to improve the perception of your site’s popularity with users and other sites.

The main metric that Google uses to determine authority and trustworthiness is the authority and relevancy of your backlinks (the links pointing at your site).

Let’s take a closer look at how you can beef up your off-page SEO and boost your organic search traffic.

1) SSL Security

You know that little padlock symbol that’s almost always to the left of the URL in your browser?

That padlock is proof of an SSL certificate.

It assures visitors that the personal information they submit will be encrypted and protected from hackers.

Having an SSL security certificate is a minor but mandatory part of off-page SEO. Many hosting services offer free SSL certificates if you don’t want to pay for a higher-grade one.

2) Understanding Link Juice

Link juice, a.k.a. ranking power, gets passed to your site when other sites link to yours, and links from high-authority, relevant sites are the most powerful.

There are two types of links: DOFOLLOW and NOFOLLOW.

DOFOLLOW links pass on link juice and act as a positive vote for your site.

NOFOLLOW links do not pass on link juice and do not act as a positive vote for your site.

3) Link Relevancy

DOFOLLOW links from relevant sites share more link juice than links from unrelated sites.

This is because Google assumes that a website in a related niche is the best judge of how good your content is.

At the same time, users navigating from related content are more likely to find yours useful.

4) High-Authority vs. Low-Authority Sites

Well-established, high-authority sites tend to pass on more link juice than weak sites.

SEO tools like…

  • Moz
  • Ahrefs
  • SpyFu
  • SEMRush

…have their own ranking systems for domain authority (DA) and page authority (PA).

On Moz’s scale of domain authority, a DA of at least 30 is considered very strong. Moz has a free browser plugin called Moz Bar that allows you to quickly know the domain authority any site.

Keep in mind that these ranking systems are fairly arbitrary and should be taken with a grain of salt.

Always use multiple SEO tools to get an accurate idea of the strength and quality of a site.

As a general rule, sites that are at least several years old and see a lot of traffic are more link-worthy than new sites with little traffic.

5) Links from Trustworthy Sites

Anytime link juice is passed from one site to another, the fate of both sites becomes intertwined.

If one of you gets penalized by Google, you can both drop in the rankings.

That’s why it’s so important to be careful who you give DOFOLLOW links to and to monitor who gives DOFOLLOW links to you.

When you find untrustworthy sites linking to yours, disavow them by reporting them to Google.

6) What’s More Important, Site Relevancy or Site Authority?

It used to be that site authority was more important than site relevancy, but that’s no longer the case.

Links from relevant sites with medium authority pass on more link juice than links from irrelevant sites with higher authority.

With that said, there are always exceptions to every rule.

Sites with incredibly high domain and page authority can still pass on a ton of link juice, even if they aren’t directly related to your industry.

7) Number of Links on the Linking Page

The total number of links on the linking page affects how much link juice gets passed on to your site because each page as a limited amount of link juice to pass on.

The more DOFOLLOW links on a page, the smaller your piece of link juice becomes.

An easy way to picture this is imagine link juice as a pie and each link on the page is a slice of that pie. The more slices you have, the smaller each slice becomes, and the less link juice you get.

8) Anchor Text Distribution (Backlinks)

Too many sites have abused anchor text optimization, and now Google doesn’t hesitate to penalize sites that have an unnatural anchor text distribution.

An unnatural ratio of anchor text can destroy your rankings if you get caught.

Here’s what a natural link profile looks like according to SEMRush:

  1. Branded Anchor text: 40%
  2. Unique/Other anchor text: 25%
  3. Naked link anchor: 15%
  4. Brand + keyword anchor: 5%
  5. Partial match anchor text: 5%
  6. Generic anchor text: 1-5%
  7. Long tail anchor text: 2-4%
  8. Exact Match Anchors: Less Than 1%

It’s best to consult with an SEO expert before optimizing your anchor text to avoid getting penalized by Google, but if you want to try it yourself, here’s a few tips for playing it safe:

  • Use natural anchor text with branded and naked URLs
  • Always keep anchor text relevant and helpful.
  • For the most part, avoid keyword-rich anchors.

Anchor text distribution will always be somewhat of a guessing game, but by following these general rules you can improve your rankings while minimizing your chance of a Google penalty.

Use SEO tools like SEMRush and Ahrefs to analyze your link profile and make sure it stays natural.

9) Guest Posting the Right Way

Writing content for other sites is one of the more popular ways to earn DOFOLLOW backlinks to your site, but just like with anchor text distribution, you’re going to need to be careful.

Too many sites have flagrantly abused paid guest posting and now Google monitors it closely.

The best way to protect yourself is to write only for high-authority, relevant websites, and to make sure that your content always provides real value to readers.

10) Social Shares

Although social shares aren’t a direct ranking factor for Google, they’re still an excellent sign of quality content.

There’s a strong correlation between high social shares and high organic search traffic. This has less to do with the share count itself and more to do with the extra traffic that gets sent your way.

The more traffic your article sees, the more likely Google will be to push it to the top of the front page.

Plus, widely-shared content inevitably earns more backlinks.

The more site owners that see your article, the greater the chances are that someone will link to it.

PRO TIP: Build connections with social media influencers to gain more exposure and increase shares.

11) Good Ol’Fashioned Customer Service

Never forget the power of exceptional customer service.

When you go above and beyond for your customers, the news of your awesomeness will spread.

The primary goal of off-page SEO should always be to build brand loyalty by leaving a positive impression.

Bad customer service can be a nightmare for your reputation and your organic traffic.

On the flipside, killer customer service can help you crush it with off-page SEO.

12) Forums, Discussion Boards, and Facebook Groups

Find out where your audience hangs out online and establish a presence there.

Leave helpful comments and suggestions to people’s problems without asking for anything in return. You’ll inevitably catch the eyes of your target audience and expand your network.

The goal of this strategy isn’t necessarily to gain more links.

Instead, it’s to get noticed as a knowledgeable source of advice in your niche.

Final Thoughts

I know that’s a lot of information to take in, but just remember that SEO always comes down to building trust with quality content.

If you hit this out of the park, then the rest should happen with a lot less effort.

As always, we’re here to help. Our team at One Click would be stoked to tailor an SEO game plan just for you.

Affiliate SEO How-to Tutorial

Affiliate SEO How-to Tutorial

Affiliate SEO How-to Tutorial

10 Steps To Crush It with Affiliate SEO

Total Read Time: 12 Minutes

Photo Credit

Affiliate SEO is a beast. This tutorial will help you tame it.

It can be nerve-racking to generate a ton of traffic knowing that the next Google update might take it all away.

During the last update in August 2018, sites in some niches lost 60-80% of their traffic!

The only real weapon that you have in the war against Google is quality content.

Unfortunately, affiliate sites are known for having thin, trashy content.

Don’t let this be you!

Keep your content clean, useful, and user-friendly and you’ll have the best chance of weathering Google’s storms.

Here’s how to crush it with affiliate SEO:

Outline of The Process here:

1) Identify Profitable Niches
2) Target Profitable Keywords
3) Spot Great Affiliate Opportunities
4) Earn Backlinks With Shareable Content
5) Create Content That Ranks
6) Maximize User Engagement
7) Influencer Affiliate Marketing
8) Link Like You Mean It
9) NOFOLLOW Your Affiliate Links
10) Be Mobile-Friendly

What is Affiliate SEO?

In case you’re a total rookie (no judgement if you are), here’s what “affiliate SEO” is:

Affiliate SEO is the process of generating organic search traffic to earn a commission for promoting other people’s products.

Step #1: You drive traffic to your site.
Step #2: You encourage users to buy other people’s products.
Step #3: You get paid.

Not all affiliate programs are created equal, and I’ll explain why later on in this tutorial…

1) Identify Profitable Niches

Identifying a profitable niche sets the wheels in motion to drive organic traffic to your site.

Here are the main evaluation factors for picking a profitable niche:

1. Search volume of primary keywords.

Use a keyword research tool like Neil Patel’s Ubersuggest or SEMRush to search for primary keywords in your niche. If you see a lot of high-volume keywords, it’s a sign that it’s a strong niche, but this doesn’t necessarily mean it’s a profitable one.

2. How stiff is the competition?

The industries with the biggest potential for large profits are usually the most competitive. SEO, digital marketing, health, nutrition, weight loss, and finances tend to attract a lot of big money affiliate marketers.

3. Is it still prime time to market to the target audience?

Some markets might look like money at first but are actually it decline. Take Harry Potter, for example. Search queries about Harry Potter products peaked between 2007 and 2011 when the movies and books were still coming out. Although SEO research tools like Ahrefs might still show relatively high search volumes, those numbers might not reflect the state of consumers.

4. Can you solve your target audience’s biggest problems?

Finding a popular enough niche with active audiences is only part of the puzzle ̶ helpful content is the final piece. Can you deliver killer content that addresses your reader’s pain points?

5. Confirm affiliate opportunities.

There’s no point in becoming an affiliate marketer if you can’t find any products to sell. Head to sites like ClickBank and Amazon and make sure there are plenty of affiliate opportunities in your niche (you can also use your own product or supplier!).

If your niche passes all these tests, then it’s time to do some in-depth keyword research to make sure you can get early traction.

2) Target Profitable Keywords

Grab a shovel, we’re about to dig deep into keyword research.

What makes a keyword profitable?

HIGH VOLUME + PURCHASE INTENT

What makes a keyword profitable to a low-authority site like yours?

HIGH VOLUME + PURCHASE INTENT + LOW COMPETITION

Use an SEO tool like SEMRush to find suggestions for low-competition keyword phrases.

View the full report and check the “Competition” rating of each keyword. Try to find a lot of keywords with low competition and high search volume.

Filter out the keywords that have purchase intent.

These keywords indicate that the searcher is ready to buy.

  • “Best of” keywords like “best crossbow of 2019” are some of the most profitable keyword phrases.
  • “Versus” keywords can also be money, like “Garden of Eden vs. Vega protein powder.”

Think of what you would type into Google if you were ready to buy and target those keywords.

Once you have a list of around 20 money keywords, put them into Google and make sure that a few low-authority sites rank on the front page. These are the sites you’ll have to beat in order to drive traffic.

3) Spot Great Affiliate Opportunities

ClickBank is a great place to start your affiliate search, but chances are you’ll need to look elsewhere to find the real gems.

Here are some of the biggest factors to consider when you’re picking companies to partner with:

  • Quality: recommending garbage products is one of the fastest ways to lose the trust and respect of your audience. Only recommend the best.
  • Compatibility: Is the product in-line with your brand and the needs of your audience?
  • Commission: How much do they pay their affiliates? After all, it’s all about the money baby.
  • Price: How expensive is the product? The higher the price tag, the harder it is to make a sale.

Ultimately, you’ll need to know your niche and your audience.

Promoting the perfect products can provide value to your audience, increase trust/loyalty, and get you paid. Choose wisely!

Finding the Best-Selling Products on ClickBank

Finding the hottest affiliate programs on ClickBank is easy with their “Popularity” filter.

Head over to ClickBank and click on your niche in the left side menu.

Filter the results by “Popularity” and make sure they’re arranged from “High to Low.”

The gravity score reflects how many people are promoting the product.

A high gravity score is another sign that it’s a profitable affiliate product. Why else would it attract so many affiliates?

Reaching Out To Companies Directly

I recommend starting with the highest-quality products that your audience will find useful.

Don’t worry too much about negotiating for the highest commission rate.

Provide value to your audience and prove that you only recommend great products. Once you have a track record of driving sales you’ll be able to re-negotiate for more money.

Most companies have an affiliate program ready to roll and you can usually find a link at the bottom of their home page.

Even if they don’t have an active affiliate program, it’s still worth pitching.

Any company worth their salt should be down to increase sales and grow their audience, which is exactly what affiliate partnerships do.

The only question is whether or not you can settle on a commission rate that works for both of you. But again, the most important factors are product compatibility and providing value to your audience. The money will come.

Never push a trash product to make a quick buck ̶ you’ll pay for it in the end.

So far you’ve learned how to find a promising niche with profitable products and money keywords.

Now you just need to create killer SEO-oriented content to earn backlinks and drive traffic.

4) Earn Backlinks With Shareable Content

In this section I cover some of the most powerful and dependable ways to get link juice, a.k.a ranking power to your site.

Affiliate sites looking to make a quick buck use all sorts of shady grey hat and black hat tactics to get backlinks.

The problem with these strategies is that they increase your chance of Google penalties.

Instead, the best link building strategy is to create content that your audience and other sites want to link to organically.

This, of course requires an intensive content strategy and you can always contact us if you need some quality backlinks to rank quickly.

  • Solve their biggest pain points.
  • Provide authentic, original content.
  • Offer a ton of free value.

Anytime you’re the original source of epic content people will be more likely to share it.

Here are some of the most effective white hat (low risk) link building tactics:

1. Infographics

Quality infographics are shareable AF. You can embed a piece of code on your site so that other sites can easily publish the infographic. Infographics also work great with Pinterest strategy. By sharing useful visual content on Pinterest you can drive massive traffic to your site. Pinterest strategy works best in women-oriented niches.

2. Free Tools

People love to share useful free tools. If you can team up with a programmer to create a simple tool like a budget calculator, keyword counter, or nutrition tracker, you can generate a lot of natural shares.

3. Time-Sensitive, Trending Content

Content that’s highly relevant to right now is more likely to get linked to and shared. A great example of this would be a sneaker website that writes articles on upcoming shoe releases.

4. Product Reviews

This strategy falls in the category of “ego-bait,” but it’s also an effective tactic for increasing affiliate sales. If you pour praise onto a company’s product and share it with them, there’s a good chance they’ll link to it.

5. Interviews

You can do interviews as a podcast or a webinar, but the easiest way is to just email them a list of questions. It’s convenient for them and easy for you. Plus, when you publish the interview on your site, you’ll have a truly unique, link-worthy piece of content.

6. Round-Up Posts

Email the same question to dozens of industry leaders, then publish their answers in one post. This is an incredibly powerful tactic for getting a lot of quality links at once. Organize the responses so that the best, most detailed ones are at the top.

Now that you know how to create link-worthy content, let’s talk about creating content designed for Google.

5) Create Content That Ranks

Getting links from other sites is only one side of the SEO coin.

The other side is creating content that has the best shot of ranking on the first page of Google. If you don’t break the first page (top 10) for a given keyword, then you might as well not exist.

Here are some of the big rules of creating user-friendly, SEO-oriented content:

  • Make it long. 1,000 words is the shortest it should be. 5,000 words is best if you want to get serious about ranking.
  • Use plenty of headings and subheadings (at least one every few hundred words).
  • Embed optimized video and images.
  • Use bullet points and stylized text.

In a nutshell, you want to do everything you can to make your content easy to engage in to maximize on-page time.

The longer your visitors stay active on your page, the better your content will rank.

6) Maximizing User Engagement

So how do you boost user engagement to the max?

Invite them to create content for you!

User-generated content is a great way to expand your original content while engaging your audience.

Examples of user-generated content include:

  • Comments
  • Forums
  • Surveys
  • Testimonials
  • Product reviews

Content creation is one of the most expensive and time-consuming aspects of SEO, but by increasing engagement with user-generated content you can kill two birds with one stone.

User-generated content signals to Google that people like your content, and that’s always great for rankings.

7) Influencer Affiliate Marketing

Influencers are effective at converting their followers into sales, and that’s great news for anyone trying to grow as an affiliate.
When I say “influencers,” I don’t just mean social media influencers.
Bloggers and YouTubers can be influencers too, and so can anyone with an audience in a related niche.
As long as your brand and affiliate products are compatible with an influencer’s followers, influencer marketing can be a goldmine.
Try to go after big players in smaller spaces or sub-niches. Instagrammers at this level should have solid followings between 15k-50k and are usually open to synergistic relationships.

8) Link Like Your Mean It

Think of link juice like a bunch of rivers that weave through your site.

You want your pages and posts to be tightly bound together with relevant content so that the link juice flows freely.

Neil Patel (the SEO God) internally links like a maniac, and if it’s good enough for him, it’s good enough for me and my business.

Just make sure that the links stay relevant to the content and improve user experience (UX).

The anchor text (hyperlinked text) should always describe the content that it links to, for example, if I linked the words “how to start a blog,” that link better send users to an article about how to start a blog.

9) NOFOLLOW Your Affiliate Links

Google doesn’t want to you to pass link juice on to your affiliate partners, and that means no DOFOLLOW links.

There are two types of links: NOFOLLOW and DOFOLLOW.

NOFOLLOW links do not pass on link juice.

DOFOLLOW links do pass on link juice.

Google uses DOFOLLOW links as a natural authority signal, but paid affiliate links are far from a natural indicator of quality.

Google’s algorithms do a pretty good job of catching DOFOLLOW affiliate links, and if they ever catch you they might give you a penalty.

Play it safe and make sure all of your affiliate links are NOFOLLOW.

10) Be Mobile-Friendly

Google uses mobile-first indexing, so sites that work great on mobile earn higher rankings than sites that perform poorly.

A few years ago, the internet reached a tipping point where over 50% of searches now come from mobile devices.

This percentage is higher in certain industries like beauty, fashion, parenting, and other women-oriented niches.

Be sure to test all your pages on different phones and tablets to make sure they load correctly (and quickly).

One last note: If you want to get the most out of your site, it should load in under a second across all devices.

Final Thoughts

Becoming an affiliate is one of the fastest ways to generate scalable income online, and SEO can be the engine that powers your money machine.

The only problem is that Google’s sporadic updates constantly shake up the rankings, especially if you don’t follow the best SEO practices.

By using the strategies in this tutorial, you should be safe from the hammer of the Google gods.

Just remember to partner with companies that resonate with your audience and your brand.

Suggest the best products, build trust, and turn on the revenue tap.

I hope you like blue-faced bills, ‘cuz you’re about to be flooded with Benjamins.